Lakewood, CO – January 23, 2019 – Today marks the launch of Aethics™, a CBD sports wellness brand that’s designed to help everyday athletes train, perform and recover quickly. Founded and operated by a group of athletes, coaches and entrepreneurs who recognized a need for a trusted source of CBD products, Aethics™ prides itself in being uniquely a seed-to-sale company. This means that individuals leading active lifestyles can take comfort in knowing that the products they are incorporating into their daily routines have been planted, organically grown, processed and sold by Aethics™ alone, delivering a trusted method for performance recovery that’s natural and chemical-free.

“In today’s market where there are a number of new and unproven brands offering CBD and a lot of confusion about what it is, it’s imperative that consumers are confident the products they’re using can be trusted,” said Brad Wyatt, President and CEO, Aethics™. “We are a destination for active people looking for safe and effective alternatives to care for their body and mind. Our seed-to-sale process is at the very heart of Aethics™; we are committed to bringing to market the purest CBD products that will help everyday athletes train, perform and recover quickly.”

In 2013, Brad Wyatt and longtime business partner Glenn Dooley began exploring the emerging science behind CBD and its benefits. One year later, Strasburg Pharms was formed, where chemical and pesticide-free, laboratory-tested hemp that produces high-potency CBD is grown. Licensed and regulated by the Colorado Department of Agriculture, its growing process exceeds all state and federal organic growing requirements.

“Hemp-derived CBD products have been used to successfully treat pain, inflammation, insomnia, anxiety and other ailments for many years. As we engrained ourselves in the CBD market, it became apparent there was a huge leadership void in the sports wellness category and a unique opportunity to create a company focused on people who live an active lifestyle. We’re thrilled to introduce Aethics™, where athletics and ethics converge, and begin this journey to becoming the leading provider of CBD sports wellness solutions for everyday athletes.”

Aethics™ products are grown and processed at Strasburg Pharms to the highest natural standards under the Strasburg Certified program. Aethics™ processing is done in-house without the use of harsh solvents or chemicals. With the use of food grade ethanol, our cold fusion extraction process ensures that all CBD molecules are properly activated and filtered for the purest CBD product available. Every batch is tested by third-party laboratories assuring the accurate amount of CBD is in each bottle of Aethics™ and all derived from the hemp plant making it a legal product to consume in all 50 states with the late-December passage of the Farm Bill – the Agricultural Act of 2018.